Privacy Policy

Blake & Weston New York runs this store and website — including all related information, content, features, tools, products, and services — to give you, the customer, a curated shopping experience (the "Services"). Blake & Weston New York uses Shopify as its platform to deliver these Services. This Privacy Policy explains how we collect, use, and share your personal information when you visit, use, or make a purchase through the Services, or otherwise get in touch with us. If anything in our Terms of Service conflicts with this Privacy Policy, this Privacy Policy takes priority when it comes to handling your personal information.

Please read this Privacy Policy closely. By accessing or using the Services, you're confirming you've read it and understand how we collect, use, and share your information as described here.

Personal Information We Collect or Process

"Personal information" means information that identifies you or could reasonably be tied to you. It doesn't include anonymous or de-identified data that can't be linked back to you. Depending on how you use the Services, where you're located, and what the law requires, we may collect or process:

• Contact details — name, address, billing/shipping address, phone number, email.
• Financial information — card numbers, account numbers, payment details, transaction records, payment confirmations.
• Account information — username, password, security questions, preferences, settings.
• Transaction information — items you view, cart, wishlist, purchase, return, exchange, or cancel, plus your order history.
• Communications with us — anything you share when contacting customer support, for example.
• Device information — details about your device, browser, network, IP address, and other identifiers.
• Usage information — how you interact with and navigate the Services.

Where This Information Comes From

• Directly from you — when you set up an account, use the Services, or contact us.
• Automatically through the Services — from your device as you browse, and via cookies/similar tech.
• Through our service providers — when they collect or process data on our behalf while enabling certain technology.
• From partners or other third parties.

How We Use It

• To provide, personalize, and improve the Services — fulfilling our contract with you, processing payments and orders, remembering preferences, sending account-related notices, handling returns/exchanges, managing your account, arranging shipping, enabling reviews, and tailoring your shopping experience (e.g. product recommendations) — this can include using your data to refine the Services generally.
• Marketing and advertising — sending promotional emails, texts, or mail, and showing you ads on our Services or elsewhere, sometimes based on past purchases or cart activity.
• Security and fraud prevention — verifying your identity, keeping payments and shopping secure, spotting and investigating fraud or unsafe activity, and protecting our services. If you set up an account, keeping your login details private is your responsibility — we strongly advise not sharing them.
• Communicating with you — providing support, staying responsive, and maintaining our relationship with you.
• Legal reasons — complying with the law, responding to valid legal requests (e.g. from law enforcement), participating in legal proceedings, and enforcing our policies.

How We Share It

We may share your information with third parties in certain situations, always subject to this Policy:

• With Shopify, vendors, and other service providers handling things like IT, payments, analytics, support, cloud storage, and fulfillment on our behalf.
• With business and marketing partners to advertise to you — for instance, using Shopify to enable personalized ads based on your activity across different merchants and sites. These partners follow their own privacy policies. Depending on where you live, you may be able to opt out of this kind of targeted advertising.
• When you ask us to, or consent to it — like shipping products to you, or via social media widgets/login integrations.
• With our affiliates or others within our corporate group.
• In connection with a business transaction (like a merger or bankruptcy), to meet legal obligations (subpoenas, warrants, etc.), enforce our policies, or protect the Services and our users' rights.

Our Relationship with Shopify

Shopify hosts our Services and processes your data to help deliver and improve them. Anything you submit gets shared with Shopify and possibly other third parties, some located outside your home country. We also use certain Shopify features that draw on data from your interactions with our store as well as other merchants using Shopify — for those specific features, Shopify is the one responsible for processing your data and handling any rights requests tied to it. You can learn more via Shopify's Consumer Privacy Policy, and depending on where you live, you may be able to exercise certain rights through Shopify's Privacy Portal.

Third-Party Websites and Links

Our Services may link to outside websites or platforms. If you visit sites we don't control, check their own privacy and security policies — we can't vouch for or take responsibility for their practices, accuracy, or reliability. Anything you post in public or semi-public spaces (including third-party social platforms) may be visible to others without restriction on how it's used. Linking to a site doesn't mean we endorse it or its owners, unless we say so directly.

Children's Data

Our Services aren't meant for children, and we don't knowingly collect personal data from anyone under the age of majority in their jurisdiction. If you're a parent or guardian and believe your child has shared personal information with us, contact us using the details below to request deletion. As of this Policy's effective date, we have no actual knowledge of "selling" or "sharing" (as defined by applicable law) personal information belonging to anyone under 16.

Security and How Long We Keep Your Data

No security system is completely foolproof, so we can't promise "perfect security," and information sent to us may not be fully secure in transit — avoid sending sensitive details through unsecured channels. How long we retain your data depends on things like whether we need it to maintain your account, deliver the Services, meet legal obligations, or resolve disputes.

Your Rights and Choices

Depending on where you live, you may have some or all of these rights (though they're not absolute and may not apply in every case):

• Access/Know — request to see the data we hold about you.
• Delete — request we delete it.
• Correct — request we fix inaccurate data.
• Portability — request a copy of your data, or that we transfer it elsewhere, in certain cases.
• Opt out of sale/sharing for targeted ads — depending on your location, you may be able to opt out of your data being "sold" or "shared" for targeted advertising, as those terms are legally defined. If you browse with Global Privacy Control enabled, we'll treat that as an opt-out request for that device/browser (and your account too, if we can match it). We don't currently honor other "Do Not Track" signals.
• Managing communication preferences — unsubscribe from promotional emails anytime via the link in those emails; you may still get non-promotional emails (like order updates).

You can exercise these rights via the Services or by contacting us below. For rights related to data Shopify processes, visit Shopify's privacy page.

We won't discriminate against you for exercising any of these rights. We may need to verify your identity first, as the law allows or requires. You can appoint an authorized agent to act on your behalf, though we may still need proof of that authorization and/or verify your identity directly. We'll respond within the timeframe the law requires.

Complaints

If you're unhappy with how we've handled your data, contact us using the details below. Depending on where you live, you may also be able to appeal our decision or file a complaint with your local data protection authority.

International Transfers

We may transfer, store, and process your data outside your home country. If we move data out of the European Economic Area or UK, we'll rely on approved transfer mechanisms — like the EU's Standard Contractual Clauses or the UK equivalent — unless the destination country is already recognized as offering adequate protection.

Changes to This Policy

We may update this Privacy Policy periodically to reflect changes in our practices or for legal/operational reasons. Updates will be posted here, with the "Last updated" date revised, and notice given as required by law.

Contact

Questions about our privacy practices, or requests to exercise your rights, can be sent to info@blake-and-weston.com